Shukri Saleh Alawi Yahya Al Braik is a true visionary. A UAE national whose long line of successful enterprises are borne out of a simple philosophy: a great idea – that's all you need.
And ideas have come simply. From multi-million dollar trans-continental business deals to local retail opportunities, Shukri's entrepreneurial spirit has not only affected Al-Braik's success, it runs through every pore of the company, and the Group of Companies it can now boast.
Innovative, charismatic, diplomatic and politically savvy, his story started at the Imperial College, London, where he specialised in his future – Petroleum Engineering. His studies took him to the University of Texas to gain a Masters in Control Engineering.
Even before winning major energy-related projects, Shukri's eye for the opportunities Dubai's ever-changing landscape proposed was ever-ready. He was instrumental in a lot of the city's now world-famous landmarks and sights.
A formidable presence in the energy-related markets, he is often called up to consult with oil operating companies from all over the world on subjects relating to the acquiring of petroleum concessions.
His ideas and his spirit haven't just gone to the benefit of one industry, franchising – in the shape of the company, Edible Arrangements – has also been part of his ever-expanding prowess. He was also shareholder and founder of Bin Ham Oil Services, an independent oil exploration, drilling and well services company in the Gulf.
Shukri represented the UAE National Football team in various world class competitions. He is known for his philanthropic work and contributes enormously to the Group's CSR activities.